IDL launches WILDAH
We are thrilled to announce the launch of Wildah today. Our team has been working in the background to re-brand one of our existing brands - Fat Pixie - and today has officially launch Wildah. The bold colours of the Wildah design reflect the bold flavours inside each can. With a strong focus on creating quality products made from Australian ingredients, Wildah is about crating a product that can be enjoyed by all.
How many flavours are in the Wildah range?
The Wildah range has 4 flavours. Each flavour comes in a 4 pack, or 24 pack slab. The Ginger Beer (original) also comes in a 10 pack format too. All brews are 8% packaged in a 375ml can.
What is the Wildah ethos?
The Wildah ethos is cemented in the five core values of the brand.
Adventure: Embracing the wild side of life, we encourage our customers to explore new experiences and flavours.
Genuine: Staying true to our Aussie roots, we use locally sourced ingredients and maintain genuine, transparent practices.
Quality: We are committed to crafting ciders and ginger beers that meet the highest standard of taste and quality, using the best Austrlaian ingredients.
Inclusive: Our vegan and gluten-free options ensure that everyone can join in the fun, regardless of dietary preferences.
Fun: We believe in not taking life too seriously, infusing a sense of humour and lightheartedness into everything we do.
Was Wildah created at IDL?
Our extremely talented Beverage Technologist Stephen was responsible for the crafting of the recipes of the entire Wildah range. The range was developed on site, with the full range being created on site by our Beverage Operations and Cellarhand team for the packaging run which was then completed on our larger canning line and despatched nationwide by our logistics team. From start to finish, this product has been created by the IDL team, right here in Geelong.
How can we purchase Wildah?
Wildah is exclusive to Liquorland and First Choice Liquor stores nationwide. We also have a small quantity available at our local Cellar Door.
We are so excited to finally announce the nationwide launch of Wildah after many months of behind the scenes work. Let us know your thoughts on the brew!
A BIG thank you to Kate from Made Great for guiding IDL in the rebrand and to Nic & Ryal at Maybe Monday for their epic photography skills.