A guide to Australia's hottest ready to drink beverages
Australia is renowned for being a nation of drinkers with drinking culture well ingrained within society. Aussie’s enjoy a diverse mix of beverages from wine to cider to ready-to-drink beverages and everything in between. Australians are widely open to trying new things and exploring product niches. Australia is typically late to beverage trends as new trends and innovations take a while to land down under.
The current on trend ready-to-drink beverages are Hard Seltzers which stemmed from America’s love of White Claw as well as vodka & soda or gin & soda premixed cans. Premixed cocktails are also on the rise alongside growing demand for a ‘better for you’ category which includes links to traditional herbal medicine.
Hard Seltzers
A ready-to-drink beverage that has taken the world by storm. This ready-to-drink beverage product is currently all the rage whilst its creation is incredibly simple. The ingredients are sparkling water, flavours and a spirit - that’s all! They’re super refreshing, and advertise lower sugar and carbs whilst most are also gluten-free or vegan.
Spirits & Soda
Another craze in the ready-to-drink beverage space is vodka and soda or gin and soda. It leaves the addition of flavours such as a wedge of lemon or lime to the consumer - allowing them to put their own spin on the ready-to-drink beverage. They’re incredibly simple for manufacturers to produce and consumers appreciate the convenience of the premixed beverage. These beverages are widely expected to contain no sugar, gluten or calories.
Premixed cocktails
Margarita, Mojito, Cosmo and just about everything in-between can now be found premixed as a ready-to-drink beverage, and most are in 250ml slim line cans. No fancy cocktail shakers and an abundance of ingredients are needed here. Just crack a can and enjoy.
Better for you
Australia is trending towards more health-conscious products. Current market trends include lower sugar or no sugar, lower carb, gluten-free and vegan ready-to-drink beverages. There is a growing trend overseas for ready-to-drink beverage products to contain other natural remedies and benefits such as reducing anxiety or enhancing gut health. Incorporating alcohol to better for you products is still in the early stages in Australia as guidelines are strict regarding promoting health benefits on alcoholic products.
These are Australia’s current hottest ready-to-drink beverages. The market is dynamic and constantly evolving, with new trends constantly appearing and taking off. Idyll are experts in contract packing ready-to-drink beverages. Contact us today to learn more about how we can help you.