Wine Label Design & Printing: 6 Attention Grabbing Tips

Often when a potential consumer first sights a wine product, the thing that stands out first is the label.

Having a well crafted and attention grabbing wine label design is imperative to stand out amongst the clutter on the shelf.

Here are 6 tips to ensure your wine label printing is unique and sits proudly on the retail shelf.

Wine Label Text

The text on the label including brand name, product variety and any additional details should all be in a readable font. Choosing the right font is vital to ensure consumers can figure out your brand name and what’s actually inside the packaging.

Quality

The quality of the wine label printer that you chose to engage for your wine label printing is also vital to the final appearance of the label. Ensuring text isn’t blurred, that the label lasts in the fridge or in a box and that it doesn’t mark easily, are important factors to ensure the longevity of the label.

Colour

Certain colours are scientifically proven to evoke various responses from consumers. Communication through colour can signal the flavours and aromas of the product as well as signal what event consumption would be ideal.

Wine Label size

Having a 750ml bottle with a tiny label is just as ineffective as having a 750ml bottle with a label that takes up the whole bottle. Matching the label size to the bottle size ensures the design looks proportionate and doesn’t grab consumer attention for the wrong reason.

Layout science

It’s recommended that the label design and all applicable information is set out in a way that makes a natural pattern that the eye gaze would follow. This ensures consumer are hooked into reading each relevant piece of information on the label.

Images

Wine labels that contain images are more memorable for the consumer. Science has proven that images are far more memorable than text which can build upon customer loyalty and foster brand recall.

Using a skilled graphic designer is the best way to balance all the design elements into a cohesive and attention grabbing design and they’ll connect you with quality wine label printing resources. However using software design products like Canva can also be a good way to start unpacking your design ideas in the early stages.