Label your own wines: Why you should

There are a number of reasons and situations in which it can be beneficial to label your own wines. Labelling your own wines is referred to as private label wines within the industry. There are many brands that operate purely by designing their own labels and partnering with a private label manufacturer to create their product. Whilst they do have some control over the product output, their core competency lays in labelling their own wine.

Enhancing your strengths:

If you’re experts in branding and marketing, you can leave product development and recipe development to the experts and focus on label design and other aspects that will make your product and brand recognisable and stand out on the shelf. This could be done via partnering with a beverage manufacturer who is responsible for packaging your product, whilst you can focus on labelling your own wine. Branding and marketing are vital aspects to a successful product and labelling your own wines allows you to enhance the perception of your product to the consumer.

Driving customer loyalty:

On the back of wine labels you will find the company information for who owns the brand. This is not always the company that manufactured the product. Labelling your own wines enables consumers to recognise the company information listed on the wine, and seek out other wines from the same company. This may come from an element of brand loyalty, or simply because they enjoy the previous wines they’ve tasted by a particular company and want to try the whole range. Crafting your own wine label enables you to create a recognisable brand, provides an opportunity to expand the product range and enables you to build a loyal consumer base.

The power of retailers:

Retailers can (and many already have) set up their own label to fill a gap in the market where they see an unmet demand. The benefits of this are that as it is their own brand and they control shelf space, they can place the product in prime positions in the store as well as obtain a higher margin on the product.

Many retailers such as Coles and Woolworths have their own wine brands and labels which also means the products are exclusive to their stores. Operating your own wine label without a winery is not something just a retailer can do, anyone can engage in a private label agreement with a winery.

Idyll Wine Co are experts in private label wine and engage with clients from all over the world. Contact us today to get in touch regarding private label wines.