Canned cocktails are all the hype
If you’ve recently visited any liquor retailer in Australia, you may have noticed the hot new item on the shelves – canned cocktails. Previously, your local bartender was the easiest way to purchase your favourite cocktail, but recent alcohol trends have led to canned cocktails being created. Canned cocktails are tipped to be a hot item in Summer 2023.
What are the canned cocktails currently on the market?
A stroll through a liquor retail or a web search shows that the most common canned cocktails are the basic, popular cocktails you’d find on most restaurant cocktail menus. Margaritas, Espresso Martini’s, Passionfruit Martinis, Mojitos, Cosmopolitans and Pina Coladas are popular canned cocktails.
Their well known and well loved recipes make crafting similar flavours easier than crafting a brand new cocktail recipe.
Why are canned cocktails so popular with consumers?
Canned cocktails have grown in popularity for a number of reasons including their great taste, accessibility to bar tender quality beverages, bright and colourful packaging and high alcohol content.
Some canned cocktails such as the Cantails range contain 2.1 standard drinks in a 150ml can. There’s also canned cocktail ranges like High Pour Sally that aren’t as high in alcohol, with 1.2 standard drinks in each 250ml can.
How are canned cocktails developed?
The recipes for canned cocktails are typically based off existing recipes for popular cocktails. A Food and Beverage Technologist crafts a recipe that satisfies the front, mid and back palate. Utilising a range of ingredients that can be purchased in bulk is key to ensuring the recipe can be scaled for mass production. Food and Beverage Technologists are experts at perfecting the balance of flavours and textures to create a product consumers will love. Recipes for canned cocktails are tweaked numerous times before they’re finalised and sent to production.
Why are canned cocktails expensive?
Cocktails are regularly around $20 at your local bar or restaurant, and many expect the price of canned cocktails to be significantly less. However, with excise laws in Australia, manufacturers of canned cocktails are required to pay a heft excise tax on all spirit-based products. This significantly increases the price of the beverage product which is passed onto consumers.
Canned cocktails are expected to continue to grow in popularity. We anticipate the options available on the shelves will only continue to broaden as demand increases. Idyll are experts in crafting canned cocktails and our expert beverage development team can create a unique beverage product to suit any brief. Contact us today to learn more.
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