Kegging vs Bottling or Canning: which is better for getting product to market.
The ease of getting a product to market and presenting in a format that will generate the most sales is pivotal when designing a product and electing its packaging format. There are a range of benefits and challenges to all potential beverage packaging formats but there is always a solution that will best suit your business and beverage product.
Benefits of Kegs:
Firstly, due to the volume that kegs hold, one unit is a much larger amount of liquid than a single bottle, meaning greater sales from a single unit. It also means a larger amount of liquid is utilised for minimal packaging.
Due to the format of kegs, there is greater protection against air and light, meaning there is increased, more consistent beverage quality over time.
·Kegs are also more sustainable than bottles because they’re reusable and store a large amount of product in a single packaging unit.
Challenges of Kegs:
It is uncommon to be able to purchase kegs for private use, with majority of keg sales going to pubs, bars and restaurants. Resultingly, obtaining a wide exposure for your product is difficult when it isn’t stocked in local liquor retailers.
Once opened, products contained in the keg have a limited lifespan. Hence, if a large portion of product is not utilised within the required time frame there may be a lot of wasted product.
Benefits of Bottling/Canning:
When electing to bottle or can products there is an array of packaging style options available. Cans and bottles come in an array of sizes as well as shapes. Many bottle shapes form part of a brand identity and can become symbolic of a particular brand.
Packaging product in smaller sized formats enables product to be stocked in retail stores as the products are small enough to fit onto a product shelf. In turn this gives greater chance of exposure as customers stroll supermarket and liquor stores.
Challenges of Bottling/Canning:
Packaging in bottles or cans leads to increased chance of damaged product. Bottles or cans are easier to accidentally damage than kegs due to their more fragile packaging formats.
The packaging formats are smaller which means the volume of liquid ordered takes longer to package in the desired bottle or can format as opposed to 50L kegs.
Whether you bottle, can or keg your product - Idyll are experts across all beverage packaging formats. Contact us today to chat to us about how we can packaged your beverage product.