Why ready-to-drink products are the future

The ready-to-drink trend was ignited by a new generation of drinkers who value convenience whilst also having a preference for innovative and unique flavour profiles. They are dis-loyal in the best way possible, meaning there is always an opportunity to attract new consumers with an innovative beverage concept. Ready-to-drink products have made a resurgence with the latest generation of legal drinkers. The ready-to-drink trend is largely attributed to this generation alone.

With the ready-to-drink trend, the options for products are endless. There is an array of spirits, mixers, additives, and health substances available to create a wide selection of beverage products to satisfy consumers. Beverage technologists have plenty of options available to mix various flavours and create a mouth-watering flavour combination.

Options in the ready-to-drink trend are also evolving with a strong current focus on ‘better for you’ products incorporating hops, tonics, hemp and other natural resources that have health and mood-enhancing benefits, alongside vegan, lower carb and lower or no sugar options.

There is significant development in terms of packaging options which are encouraging the ready-to-drink trend, as they make products more attractive to consumers on the shelf. There are now options to package cans in 3, 4, 6 or 10 packs, as well as a range of new bottle products including aluminum bottles. Mixed flavour slabs are also gathering momentum as consumers enjoy the added convenience and variety offered.

Idyll are experts in producing ready-to-drink products in both can, bottle and keg formats.

“Revenue growth for the RTD Mixed Spirit Production industry is expected to grow 2.4% during 2020-21”

- IBIS World

Contact us today to learn more.